3/2/2024 0 Comments Type to learn 3 clientTap into previous purchase experiences that the client’s audience has already made. Tap Into The Audience’s Previous Purchases Hearing, seeing and listening to your client’s audience and their personal feedback is the quickest way to understand the brand and its audience and even find new audiences that you can help market to. Visit their facilities, meet the team behind the brand and attend their trade shows and events. Become a client first, absorb the mindset, understand the value and then proceed with your research. These creators have their ears to the ground, know the lingo and can provide an abundance of contextual insights that speak directly to the core audience. Every industry has creators producing content. Start scouring YouTube for influencer content about your client’s industry. Find Influencer Content About Your Client’s Industry What do they want to know? What topics have large search volumes or a variety of search types? From these answers, you can distill new insights and perspectives on your client’s audience. Look at their social platforms-what are people commenting on? What are they asking? Do some keyword research for their top products or services. ![]() Marketers can learn about a new client’s audience in a variety of ways. Look At Clients’ Social Platforms And Research Their Keywords Hannah Trivette, NUVEW Web Solutionsġ0. For instance, ask them what the ideal client looks like for them and use the answer to guide their marketing strategy. Incorporate a wide range of questions that warrant detailed, solid answers so that you know exactly what audience they are hoping to attract and are working toward the same goals. Create A Questionnaire For New Clients To Fill Out From there, several methods can deepen your understanding: focus groups, one-on-one interviews, environmental observation, social listening, surveys and more. Once you go through the process yourself and experience what it’s like to buy and use the product or service, your ability to empathize with customers will increase dramatically. Pair ‘Mystery Shopping’ With Your Audience Research Reviewing the comments under a client’s ads on Facebook, Instagram or in the Amazon review section will provide raw insight into the audience’s sentiment. Survey responses can be inconsistent and inaccurate because people rush through their responses or expect to be incentivized. Analyze Comments And Reviews On Paid Social Ads And AmazonĪn innovative way to learn about a client’s audience is by analyzing customer comments and reviews on paid social ads and on Amazon. Outside of gathering intel from the client, we use a suite of tools to help us better understand not only their pain points and challenges but also the common keywords they use in their social media profiles, what they’re talking about in professional groups and online, which leaders and companies they follow, which podcasts they listen to and more to capture a more holistic picture. Use Online Tools To Capture A Holistic Picture Google Search Console provides rich data on where the audience is, queries, browsers and more. You can also look at the “People also ask” questions, as these directly surface the greatest concerns of the audience. ![]() autocompletes these often tell you what searchers care about, helping you understand the audience. Google provides valuable information about a new client’s audience. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
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